Intentional, purposeful, ritual. For many of us, putting on makeup is an automatic act, a routine. Everyday routine becomes ritual when the action is more meaningful than the outcome, and true beauty is in the ritual itself. The small measures of self-care we afford ourselves daily are the seeds of self-love we plant to grow more confident, more powerful, and more beautiful than we could ever imagine.
Elate Cosmetics is at the heart of the conscious beauty movement. Everyone should be empowered to make healthy choices and use the best possible products for their daily ritual. Products that don’t compromise the health of any person, animal or the planet. With integrity and kindness, Elate strives for balance and aims to redefine the future of the beauty industry and help save the planet. The opposite of kindness is not cruelty, it is inattention – and Elate is paying attention. We believe no animal or person should ever be harmed to make beauty products. From the companies we partner with, to the ingredients we choose and the way products are marketed, we choose to operate with kindness, never with fear or shame. Know that you are a perfect and whole being, and that we are here to support you on your journey to a more intentional lifestyle.